About us

SIROWA plays a major role in the Central and Norther European Beauty and Cosmetics markets.

We love what we do and we have been awarded numerous times for our achievements in the industry by the leading beauty companies, such as LVMH Bvlgari, KAO Group, Shiseido Group, Procter&Gamble, PUIG, Elizabeth Arden, Coty and others.

Beauty is one of our key business areas where we are among the leading full-service distributors since the early 90ties.

Our assets are our talented and motivated people who have been forged by the industry during the last decades and of course the amazing brands. With these valuables we touch the hearts of our consumers across all our markets every day and with every made purchase.

Our mission is to build brands and our goal is to add value to any brand that our partners have entrusted us.

Today we are supplying goods to all channels where beauty products are present, such as:

  • Beauty stores and Perfumeries
  • Drugstores
  • E-Shops
  • Pharmacies
  • Supermarkets, Hypermarkets and grocery stores
  • Wholesalers
  • Beauty salons
  • Boutique shops
  • General stores

We serve over 4500+ points of sales in our region today.

To our business partners we are offering the most essential and important services for their brands, such as:

  • Go-to-market strategy and execution
  • Brand management and strategic brand building
  • Logistics and distribution
  • E-commerce development
  • Sales; Merchandizing services
  • Offline In-store consulting
  • Media planning and Social media management
  • PR and Editorials
  • Direct marketing
  • Brand and product training
  • ..and beyond

We understand how important is the footprint in each of the European markets, with so many different languages and nationalities, therefore we operate a full business structure across all our markets, involving local management, accounting, legal, marketing, sales and logistics teams, who are united by regional and category management to follow the company’s strategy and our partners brand guidelines. We also have local and centralized warehousing systems to enable fast shipping to every customer and every store.

Today SIROWA works with industries leading producers who put their trust in our hands for a bright future of their brands.


Retail partners