Wella Professionals is one of the oldest beauty care brands in the world. The brand was first introduced in 1880 by the young German stylist Franz Stroher who brought inspiration to the hair care industry. We have maintained his aim of sharing his passion and vision by encouraging creativity that turns fashion fantasies and dreams into reality.

The brand offers a wide choice of professional hair care and hair styling products, professional hair colours, bleaching solutions and permanent curls offered by hairdressing and beauty care saloons. The vision of one man today inspires more than 4 million industry professionals and countless people with beautiful hair across the world.


System Professional is a specialised brand of Wella Professionals top products. The brand was introduced in 1974 and it offers high quality personalised hair care products.

Everyone has their own individual idea of perfect hair. System Professional has introduced a personalised hair care approach that is based on the alchemy of two flawless contrasts: science that is driven by continuous research and technological perfection and inspiration that is empowered by charm, aesthetic appeal and an inborn aspiration for beauty.

System Professional offers products for thorough hair and scalp diagnostics and visible long-term hair care results on a new, personalised level.

Perfect results every day.


Londa Professional is a Wella Professionals lifestyle brand that was introduced in 1956, when the company based in Rothenkirchen, East Germany introduced a new brand name Londa with the famous Wella logotype.

Londa Professional believes in beauty that gives pleasure. It is beauty for everyday life, the daily work of hairdressing saloons and real people. Londa Professional believes in the power of cooperation in the framework of local communities where everyone has something to give and to share. It believes that small things can bring great happiness.

Londa Professional solutions are designed for hairdressing saloons - places where your personality counts just as much as your appearance. A wide choice of professional hair care, styling, colouring, bleaching and perming solutions. 


Sebastian Professional is a top brand in the USA. Los Angeles stylist Geri Cusenza entered the 70s determined to establish a company based on the concept of fearlessness. The thirst for innovation and the necessity to change the rules of the game was the essence of Sebastian activities. Today is no different. The stylist has taken inspiration from hippies, disco heels, platform trousers, colourful outfits and crazy hairstyles in the creation of her unique style.

We offer unexpected results with Sebastian: always amazing and surprising hairstyles. We understand the work of stylists and we offer inspiration to turn usual hair into the extraordinary.

Create. Transform. Seek maximal effect: toning hair colour, hair gloss, gels, oils, creams, clays, shampoos, masks, conditioners - there is no limit with Sebastian for your creations.


Nioxin is the only professional saloon brand specialising in hair volume, thickness and scalp solutions.

In 1987 Eva Graham noticed that her hair had become thinner after she gave birth. Thanks to her research NIOXIN has found inspiration in scalp care to provide advanced solutions for thin hair. The scalp is an extension of the facial skin and it requires adequate attention and care. Nioxin products are developed to strengthen, nourish and restore hair from the roots. A healthy scalp is the start of healthy hair that looks thicker and has extra volume.


He observed that a growing number of the customers for his dental supply company Odontorium Products, Inc. were manicurists. When he investigated he learned that nail technicians were unable to get the quality products they needed, so they were forced to find their own solutions, like using denture formulas that he sold. Instead of discouraging these unexpected customers, he turned his attention to solving their problem, hiring a chemist to create something that worked for them.
Along the way, he teamed up with Suzi Weiss – F ischmann, and their collaboration led to the creation of OPI Lacquer, which has become the company’s anchor brand, and the most respected, admired and beloved nail lacquer on the planet.
OPI Lacquer is the purest expression of the company’s underlying ethos: keep standards high, while keeping self-seriousness low. Respected throughout the fashion and beauty world as peerless in quality and color, OPI also has a reputation for idiosyncratic shade names and imaginative collections.
The undeniably superior quality of OPI Lacquer is what first captures women, and their faith in the product makes them loyal customers.
OPI Nail Lacquer is the salon professional’s choice for high-quality and performance lacquer delivering sophisticated, fashion-forward colors with iconic shade names that are as individual and expressive as the women who wear them.


In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™.

Wella Professionals