Sirowa Pharma, Marketing and Sales

We have marketing teams in each country which are responsible for market analysis, strategy setting and implementation. We use databases which allow us to analyze ours sales and our competitors sales in the market on a monthly and even weekly basis. We focus on sales promotions for independent pharmacies and pharmacy chains. We have strong cooperation with all major wholesalers and pharmaceutical chains in Poland, Finland and the Baltic region as well as with independent pharmacies.
As we have a wide portfolio from reimbursed Rx products to food supplements and medical cosmetics we use a broad range of marketing tools which we blend according to the needs of each brand and marketing strategy. We participate in professional events, conferences and congresses where we present our brands.
TV, radio, public and professional press, internet, outdoor, mailings are the tools we use for the advertisement of our brands. We are also experienced in building and adapting brand websites.

Pharma, Regulatory Affairs

We have an experienced Regulatory Affairs Manager in each country who takes care of all our registrations, notifications, local packages, leaflet translations and other regulatory issues. Our regulatory team is closely working together in order to overcome legal difficulties and differences among the markets.

Pharma, Logistics

In most cases goods are collected in our logistic center in Selters Eisenbach, Germany (close to Frankfurt am Main). They are then transported by trucks to our Baltic warehouse which is located in Vilnius, Polish warehouse which is located in Warsaw and Finnish warehouse which is located in Helsinki. All goods are managed according to GDP standards.
Orders from all Baltic customers are collected centrally in Vilnius and goods are dispatched within 2-3 days of the order being reception, orders to customers in Poland and Finland are delivered within 2 days after the order placement.

Pharma, Field Force

We are convinced that the best marketing is done directly in the field. Therefore we a have a team of professional medical and sales representatives in each country. They make calls to physicians and pharmacies promoting our brands and closing sales deals in pharmacies.
We use a CRM system which allows our field force to plan their calls and record the results. We think that continuous product and sales trainings are very important for results. We mostly use internal trainings as we believe that they give us the best team spirit and sustainability of developed skills. Motivation is another success factor and we are happy to award our staff for fulfilling their individual and team goals.

Pharma, Ordering

We have an order specialist whose main responsibility is to order goods from our suppliers and manage the remaining stock.
Our order forecasting system allows us to keep the optimal stock level in spite of seasonality or other factors that may influence sales.
We usually forecast 12 months ahead which makes it very convenient for our suppliers to plan production.

Pharma, Reporting

We produce sales and marketing reports for ourselves and also to our suppliers according to their needs. We keep records of activities we are doing as well as costs. We also have a system for tracking our sales to wholesalers – primary sales as well as a system to track wholesalers sales to pharmacies - secondary sales.





Pharma, Distribution

Dr. B. Scheffler Nachfolger GmbH & Co. KG