/ Cosmetics

Cosmetics Department

Our assets are talented, motivated people

Welcome to the SIROWA Cosmetics world, where we are passionate about bringing you the latest and most innovative beauty products from leading global brands to smaller innovative and niche brands from around the globe.

As a full-service distribution company, we have been providing top-quality cosmetics and other beauty products since 1992. We take pride in representing the most prestigious brand owners and brands in our markets across a range of categories, including skin care, colour cosmetics, fragrances, hair care and body care.


Prestige Fragrances
Fashion Fragrances
Cosmetics and Skin Care
Hair Care

Our commitment to excellence and customer satisfaction has made us a trusted partner for both brand owners, retailers and consumers alike. We strive to continuously bring to the markets the best beauty products from around the world, so consumers can feel confident and beautiful every day.


OUR MISSION is to BUILD brands


OUR GOALS is to ADD value to every brand owner and brand that we represent in our markets


OUR CORE VALUES are our talented PEOPLE and the precious BRANDS that we represent.

Sales & Marketing organization

At our company, we pride ourselves on our highly skilled and dedicated team of professionals who work tirelessly to bring our customers the best beauty products and cosmetics in the market. Our organization is built around a strong framework of category leaders, country managers, and cluster leaders, who oversee our operations in each of our markets.

Within each market, we have a team of dedicated brand managers, marketing managers, social media and digital content managers, trainers, sales reps, merchandisers, and beauty consultants. These professionals work together seamlessly to ensure that our products are well-positioned, effectively marketed, and expertly promoted in stores and online.

Our Managers

Our brand managers are responsible for building strong relationships with our brand owners and managing the overall brand strategy for each product line.

Our trade marketing managers develop and execute effective marketing campaigns and promotions, while our social media and digital content managers keep our customers engaged and informed through social media channels and digital platforms.

Our trainers work with our sales reps and beauty consultants to ensure that they have the product knowledge and expertise they need to effectively promote and sell our products, while our merchandisers ensure that our products are presented in the most attractive and effective manner possible.

Together, this team of professionals represents the best and brightest in the beauty industry, and their dedication, expertise, and passion for our products are at the heart of our success. We are proud to have such a talented and committed team of professionals working together to bring our customers the best beauty products and cosmetics available today.

Distribution and Logistics

In SIROWA we focus on efficient and reliable distribution and logistics operations. With two logistics centres strategically located in Tallinn and Warsaw, we can reach customers all over our markets with our top-quality beauty products and cosmetics.

Our dedicated logistics team works tirelessly to ensure that every order is fulfilled quickly and accurately, with door-to-door shipping in less than 72 hours.

Our success in distribution and logistics is due in part to our state-of-the-art demand planning and purchasing capabilities. Our team is skilled in forecasting stock levels, projecting product purchases per brand, line, and SKU, and ensuring that we always have the right products in stock to meet customer demand. This allows us to provide our customers with the latest and most innovative beauty products, while also maximizing efficiency and minimizing waste.

At the heart of our distribution and logistics operations is a commitment to customer satisfaction. We understand that timely delivery and accurate fulfilment are critical to the success of our business, and we work hard to meet and exceed our customers' expectations every day. Whether you are a brand owner looking for a reliable distribution partner or a consumer looking for the latest and greatest beauty products, you can count on us to deliver excellence in distribution and logistics.

BRAND and exclusive product distribution protection

As a leading distributor of beauty products and cosmetics, we understand the importance of protecting the brands and ensuring that they are sold through authorized channels. That's why we have invested in state-of-the-art technology that allows us to scan and track our products throughout the distribution process. This not only ensures that our products are sold through authorized channels, but it also allows us to maintain the highest levels of quality control and traceability. Our commitment to protecting our brands and products is just one of the many ways that we demonstrate our dedication to excellence in distribution and logistics.













Copyright © 2024

Please select country

By entering this website, you agree to our Terms & Conditions